::Case study · Website & brand book
IEI Pakistan
IEI Pakistan — Innovate, Educate & Inspire — is a grassroots feminist collective working with girls, young women, teachers and communities across the mountain valleys of Hunza-Nagar in Gilgit-Baltistan. We built their brand guidelines and their website.
- Location
- Hunza-Nagar, Gilgit-Baltistan, Pakistan
- What we did
- Brand strategy & guidelines · Website design · Website development
::The brief
What they needed.
IEI runs several distinct programmes — leadership circles, climate action, digital skills and education — across remote valleys. Their story needed to reach partners, funders and volunteers who may never visit the region.
They needed a consistent visual identity their own team could apply across social media and printed material, and a website that explains each programme clearly and gives volunteers a way in.
::The build
What we delivered.
Brand book
An 11-page brand book covering logo, colour, type, graphic system, voice and ready-to-use social templates, so the team can produce on-brand material without a designer.
Programme pages
A dedicated page for each programme stream, so partners and funders can go straight to the work that matters to them.
Impact and partners
Impact figures and partner organisations presented up front, giving visitors the context they need to trust and support the collective.
Volunteer portal
A volunteer area with login access, alongside media, gallery and contact sections.
Social integration
Instagram content brought into the site to keep it current between updates.
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